Module 1 Outline in Full:
Click here to Download this outline
for a quick review of ALL the content / resources being offered in this module

NEWS! Click here to listen to the replay of the first Q & A Call from Wednesday, April 22nd at 4:00 PM Eastern

Module 1: Getting To Your First Product Launch Plan – Fast and Simple

I don’t want to sound too dramatic, but I’m about to take you inside a world where very few people have ever been… and once you understand exactly how this stuff works (and I’m going to show you every detail), then the NORMAL way of doing business will start to seem downright old-fashioned and way too slow.

It really is a crazy world that I’ve been living in for the last few years, and now that you’re a Product Launch Formula Owner… well, you’re going to see what I mean.

The “old” and “normal” ways of doing business just no longer apply - inside the inner workings of my Product Launch Formula is a way of doing business that literally attracts momentum and cash flow into your business.

I know… that sorta sounds like sales hype. But this stuff goes way beyond the actual “product launch” – as you will soon see.

But I don’t want to get ahead of myself…

Click here to Watch a Mindmapping Video Tutorial

Video 1: The Product Launch Formula Strategy

- OK, first off… you should read this entire page before you head off and start watching the videos. It will only take you about a minute or two, and it will give you a much better understanding of this first module.

This first video is all about strategy… and I know you’re probably more interested in learning a cool trick or two, but the overall STRATEGY is the thing that’s going to give you the REAL payoff – so don’t skip this part.

Plus I have a cool intro, and I wouldn’t want you to miss that part!

Seriously, this strategy material is the stuff that sets everything else up. You NEED to get this stuff, and you NEED to incorporate it into the way you approach your business. It will make all the difference… even if it doesn’t seem super-sexy right now.

But the REAL payoff is in these strategies – when you apply them, they will literally transform your business.

Video 2: The Product Launch Formula Tactics

- Let’s “get real” with two examples of how you can easily drop these Product Launch Formula into your business and get a quick cash infusion in the next few days. This stuff can be quick and easy to implement…

Video 4: Your First Launch Strategy Session -

– the first step to your launch plan (and that magic moment when you push the “Send” button and go live with your launch) is picking out your overall launch type or strategy.

Now don’t be intimidated, because I’m going to make this simple. And you can always change your mind later… this is just a starting point. I’m going to show you five PRIMARY styles of launches. And explain what situations each type is best for. This stuff is easy…

Video 5: Let’s Start Your Launch Planning “Skull Session”

- I’ve helped personally helped HUNDREDS of people plan launches… and there are a couple of mistakes that I see cropping up over and over.

This is the part where I completely walk you around the land mines… and make the entire process painless.

Get these critical pieces right to maximize your launch (and save big chunks of time.)

Video 6: Mission CRITICAL… getting your launch STORY and your OFFER right

- I see this mistake over and over again…

People think that when they’re doing a launch the story is about them.

They are WRONG.

The story is always about the PROSPECTS.

This is something you HAVE to get right. And I’m going to walk your through the process of getting to the PROSPECTS story and turning it into your launch story.

I know… that probably sounds all hippy-groovy granola right? Well believe me, it’s not – this is critical stuff and it’s all about creating a CRUSHING product launch for you. In fact, this could be the single leverage point that changes everything.

This part is soooo important that I’m making it the focus of our first HOTSEAT session.

This video walks you through your initial homework and right up to that Hotseat.

(And then, in our next module, whether you’re selected for a Hotseat or not, you will get to see how I can take this homework lesson and create the launch story.)

BONUS Video 7: Eavesdrop On A Launch Conversation –

Sometimes people aren’t really sure what I mean when I say that a launch is a conversation… well, this is your chance to “eavesdrop” on a conversation (and I’m going to point out exactly how I hit all kinds of mental triggers during the conversation).